Anthony F. Lucas

Professor, Hospitality
Expertise: Casino marketing, Casino management, Business operations analysis, Slot operations

Biography

Anthony F. Lucas is a professor in 黑料网鈥檚 William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.

Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey鈥檚 Resort Hotel Casino, Harrah鈥檚, MGM Grand, and the Palace Station Hotel Casino.

Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE鈥檚 Wiley Research Award, and 黑料网鈥檚 Boyd Research Award. Lucas co-authored Introduction to Casino ManagementPrinciples of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.

Education

  • B.S., Accounting, Ball State University
  • M.B.A., University of Nevada, Las Vegas
  • Ph.D., Hotel Administration, University of Nevada, Las Vegas

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hospitality & tourism

Anthony F. Lucas In The News

Gambling News
Las Vegas casinos are moving towards a smoke-free future due to investor pressure and changing public views. While most Las Vegas Strip resorts still allow smoking on their gaming floors, more and more people want casino operators to think again.
Las Vegas Weekly
It鈥檚 been nearly two decades since Nevada legislators banned indoor smoking in public places, but the exceptions they made for businesses like casinos, bars, strip clubs and brothels remain intact. Aside from Park MGM, Strip resorts have kept casino smoking in place since then, but recent shareholder votes suggest public opinion could be trending in favor of eliminating that allowance.
Casino.org
In the Oscar-nominated 2003 movie 鈥淭he Cooler,鈥 William H. Macy portrays a downtown Las Vegas casino employee whose job is to reverse winning streaks. Bernie Lootz 鈥 get it, lose? 鈥 has such extraordinary bad luck, all he needs to do is sit next to a guest experiencing good luck and it stops.
Casino.org
Five red roulette numbers hitting in a row doesn鈥檛 mean a black one is more likely on the sixth spin. Even if you recognize the truth of this statement, whenever that sixth spin lands on black, it can still be difficult to resist learning incorrectly from the experience.

Articles Featuring Anthony F. Lucas

unlv pumpkins
Campus News | November 4, 2024

A monthly roundup of the top news stories at 黑料网, featuring the presidential election, gaming partnerships, and much more.

Josh Hawkins, 黑料网
Campus News | July 3, 2024

News highlights featuring 黑料网 students and staff who made (refreshing) waves in the headlines.

The Sphere on the Las Vegas Strip.
Campus News | October 2, 2023

A collection of news stories highlighting expert insights, research, and academic achievement.