Anthony F. Lucas
Biography
Anthony F. Lucas is a professor in 黑料网鈥檚 William F. Harrah College of Hospitality, where he has developed award-winning research on the business aspects of the global gaming industry.
Lucas has worked extensively on the development of statistical models to better understand the effects of various casino marketing and operations-related variables on hotel-casino performance measures. He also developed several performance-potential models to explain the variation in individual slot machine performance. He has previously worked in areas of financial and operations analysis for Harvey鈥檚 Resort Hotel Casino, Harrah鈥檚, MGM Grand, and the Palace Station Hotel Casino.
Lucas has published numerous articles in professional journals, including Cornell Quarterly and the Journal of Hospitality and Tourism Research. He has received awards for his research in the area of casino management, including the 2002 Best Article Award from Cornell Quarterly, CHRIE鈥檚 Wiley Research Award, and 黑料网鈥檚 Boyd Research Award. Lucas co-authored Introduction to Casino Management, Principles of Casino Marketing, and Casino Operations Management, which are three of the most widely adopted textbooks in the field.
Education
- B.S., Accounting, Ball State University
- M.B.A., University of Nevada, Las Vegas
- Ph.D., Hotel Administration, University of Nevada, Las Vegas
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Study: The Diminishing Impact of Casino Free-Play Promotions聽
黑料网 casino management researcher Anthony Lucas looks at the apparent diminishing returns between free-play offers and patron behavior.
黑料网 Newsmakers 2023: September
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