Marta Soligo

Assistant Professor, William F. Harrah College of Hospitality
Director of Tourism Research, 黑料网 Office of Economic Development
Expertise: Sociology of tourism and leisure, Tourism development and social justice, Sustainable travel, Health tourism, Film-induced tourism, Dark tourism and thrillertainment, Cultural tourism, Agritourism, Festival tourism, Sports tourism, Tourist attractions

Biography

Marta Soligo is a sociologist and hospitality professor who serves as the director of tourism research with 黑料网's Office of Economic Development. Her work examines various facets of travel and tourism 鈥 including culture, sports, and entertainment 鈥 through a sociological, social justice, and environmental sustainability lens. 

Soligo is the academic lead for the 黑料网 Tourism Development, Diversification, and Resiliency Initiative 鈥 a project that aims to diversify Las Vegas鈥 tourism economy and its beneficiaries. In particular, the initiative centers around cultural, sports, and medical tourism in Southern Nevada, with a focus on support programs for disadvantaged businesses.

In addition to educating 黑料网 students as an assistant professor with the William F. Harrah College of Hospitality, the Italy native teaches a University of Bergamo master鈥檚 course in Planning and Management of Tourism Systems. She has also offered "Sociology of Leisure," a 黑料网 course part of the UN World Tourism Organization鈥檚 (UNWTO) 鈥淭ourism for the Sustainable Development Goals for 2030鈥 program.

Soligo鈥檚 interests include tourism and social justice, community development, and immigrant labor within the hospitality industry. Additionally, her sociological research has focused on a wide range of themes, such as film-induced tourism, dark tourism (travel to places historically associated with death and tragedy), and gambling studies. She has presented her works at several conferences hosted by professional associations and international institutions, such as the UNWTO and the American Sociological Association.

Education

  • Ph.D., 黑料网
  • M.A., Planning and Management of Tourism Systems, Universit脿 degli Studi di BergamoUniversit脿 degli Studi di Bergamo
  • B.A., Foreign Languages and Literatures, Universit脿 degli Studi di BergamoUniversit脿 degli Studi di Bergamo

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Marta Soligo In The News

Global Traveler
This increased interest in agritourism and, more specifically, farm stays, is no surprise, according to Dr. Marta Soligo, assistant professor, William F. Harrah College of Hospitality, University of Nevada, Las Vegas. During the COVID-19 pandemic, outdoor recreation and tourism garnered increased attention, a trend still growing today.
Desert Companion
A long, rolling mindwipe through the healing beauty of the West would be good for me mentally, emotionally, even spiritually. Perhaps for you, too. But what about ethically? After all, we鈥檙e a quarter of the way through the 21st century, and we should no longer operate as if blithely unaware of travel鈥檚 complicated, adverse impacts: the way fossil fuels worsen climate change; the eco-damage caused by tourists trampling our lovely places to find their selfies; the social stratifications reified by the privileges of leisure travel.
K.N.P.R. News
The second Formula 1 Grand Prix race in Las Vegas was a hit, according to the Las Vegas Visitors and Convention Authority. But the overall economic impact, according to Applied Analysis, was down.
BBC
As the list of nations issuing travel warnings to the US grows, some visitors are opting to boycott it entirely. Here's why many foreigners are changing their travel plans and what this could mean for Americans.

Articles Featuring Marta Soligo

黑料网 seasonal eggs
Campus News | May 1, 2025

A collection of colorful headlines featuring 黑料网 staff and students.

Spring flowers
Campus News | April 3, 2025

The students and faculty of 黑料网 are springing into headlines around the country.

spring flowers
Campus News | March 6, 2025

The rosiest headlines and highlights featuring the students and faculty of 黑料网.

A 黑料网 student studies with the Strip in the distance.
Campus News | February 4, 2025

Headlines and highlights featuring the students and faculty of 黑料网.