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With artificial intelligence now embedded in what seems to be everything, researchers are beginning to question how its speed and precision might influence human behavior.

The University of Nevada, Las Vegas (ºÚÁÏÍø) International Gaming Institute has announced a collaboration with the Responsible Online Gaming Association (ROGA), which will seek to create a laboratory to examine the risks and opportunities of AI in the gambling industry.

The University of Nevada, Las Vegas’ International Gaming Institute on Wednesday announced the Responsible Online Gaming Association as a founding member of its AI Research Hub. The initiative marks a step toward leveraging artificial intelligence to support players and identify advanced responsible gaming practices.

The University of Nevada, Las Vegas’ International Gaming Institute (IGI) has officially launched the AI Research Hub (AiR Hub), a new initiative focused on studying the impact, risks, and opportunities of artificial intelligence (AI) in the gambling industry.

As gamers and spectators prepare for the 2025 World Series of Poker in Las Vegas on May 27, a cultural conversation around AI and ethics in gambling is brewing. Though the gambling industry is expected to exceed $876 billion worldwide by 2026, there is a growing concern that unregulated AI systems can exploit vulnerable individuals and profit from them.

Today, ºÚÁÏÍø International Gaming Institute (IGI) announced the launch of its AI Research Hub (AiR Hub), a significant step towards advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.

Dr. Kasra Ghaharian, Director of Research at the ºÚÁÏÍø International Gaming Institute, was featured in SiGMA Magazine issue 32, unveiled at BiS SiGMA Americas 2025 in São Paulo last month. The feature explores Dr. Ghaharian’s pivotal role at the intersection of artificial intelligence and iGaming, spotlighting his influence on the industry’s ethical and technological evolution.

There are some other serious questions as to how AI should be used for gambling. Is it too powerful? Could it create games that are too addictive? These are the kind of questions being posed by Dr Kasra Ghaharian the director of research for the University of Nevada Las Vegas (ºÚÁÏÍø) International Gaming Institute.