Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

Yasmeen wearing red graduate robe while in wheelchair
People |

Neilsen Scholar heads for law school to help others pursue justice.

Xiaobo Liang having virtual meeting with students
Campus News |

Students from across disciplines invest a half million (virtual) dollars to learn how to make real-time investment decisions.

Hospitality student David Jelinksy fishes in the ºÚÁÏÍø pool. Members of the ºÚÁÏÍø Swim Team dive underneath the water.
People |

ºÚÁÏÍø student and 'Survivor' contestant David Jelinsky returns to campus with lessons learned from his reality show appearance.

business school students visiting the NYC stock exchange
Campus News |

The program takes students in ºÚÁÏÍø's Lee Business School behind the scenes at some of the most prestigious financial firms in New York City.

grab-and-go convenience store
Business and Community |

Students in Lee Business School marketing course partner with Mars Wrigley to sweeten the deal and boost traffic to Rebel Express.

unlv pumpkins
Campus News |

A monthly roundup of the top news stories at ºÚÁÏÍø, featuring the presidential election, gaming partnerships, and much more.

Marketing and International Business In The News

Reader's Digest

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean.

Las Vegas Sun

A student in the middle of the night darts downstairs from their dorm room in the Tonopah Residence Complex at ºÚÁÏÍø to a brightly shining vending machine stationed in the building’s lobby.

Yahoo!

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community.

KLAS-TV: 8 News Now

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community. Congress passed the ban due to security concerns over the Chinese government’s app ownership. TikTok played a key part in the success of Guiliano Raso’s business, a food truck named 303 in the Cut.

MMJ Daily

The Cannabis Policy Institute (CPI) at ºÚÁÏÍø has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.

MMJ Daily

The Cannabis Policy Institute (CPI) at ºÚÁÏÍø has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.

Marketing and International Business Experts

An expert in marketing and consumer choice with extensive professional experience.
An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert on leadership, corporate governance, and business ethics.

Recent Marketing and International Business Accomplishments

Marla Royne Stafford (Marketing and International Business), Ph.D., made a presentation, "Marketing is Responsible Gambling: Ensuring Effective and Authentic Marketing Strategies," at the 2025 Nevada State Conference on Problem Gambling.
Nadia Pomirleanu (Marketing and International Business), a sales/services researcher who actively engages in international collaborations, recently co-authored a study with her research partner Babu John-Mariadoss titled, "Salesperson self-esteem: Measure development and validation," published in the Journal of Business Research. The study…
Marla Royne Stafford (Marketing & International Business) has been named as an advisor to the Cannabis Media Council. The Cannabis Media Council is the first trade council dedicated to using the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis. Stafford has…
Representatives of the International Gaming Institute participated in several presentations at the Global Gaming Expo (G2E) last week in Las Vegas, NV.  Executive Director Brett Abarbanel participated in a panel entitled "Women in AI: Pioneering the Next Generation of Casino Tech." She spoke about how different perspectives and approaches can…
Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…
Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…